Pack shot product photography most popular in advertising
One of the most ubiquitous styles of photography has to be pack shot product photography. Pack shot product photography is commonly used on food packaging, in catalogues and advertising materials. This photography style is favoured particularly by advertisers because it's so versatile and can be cheaper than more elaborate product photography styles such as room set photography.
The pack shot photographer shoots the product for instance a photo frame, using an infinity cove as the background. An infinity cove is a rounded wall designed to make the photo frame appear as if it's on an invisible background, as the infinity cove has no edges or corners. This means the photo frame is the sole focal point of the image. This is precisely what the advertisers want.
For these types of product photography shots, pack shot product photography is the more logical choice. Had the advertiser opted for room set photography to shoot the product, it would have involved more time and expense. Room set photography is more suitable for larger more significant products such as furniture and kitchen settings.